Swag Fest S5 - Red FM

Swag Fest Season 5 marked the return of India’s biggest Punjabi-Pop music festival, hosted by 93.5 Red FM at New Delhi’s Jawaharlal Nehru Stadium. Headlined by Yo Yo Honey Singh and featuring artists like MC Square, Milind Gaba, and Sid K, the event was a celebration of high-octane performances and cultural vibrancy.

To visually match the festival’s vibe, a high-impact digital campaign was crafted—spanning motion graphics, promo videos, and social reels. The centerpiece: an animated festival promo packed with kinetic typography, sharp transitions, and bold, rhythmic edits to echo the on-ground momentum.

A highlight of the project was the Yo Yo Honey Singh interview—produced and edited with cinematic pacing, vibrant overlays, and sharp post-production to keep fans hooked.

The design language pulled from the high-tempo beats and bold colors of Punjabi pop culture. Tools like After Effects and Premiere Pro were used to maintain consistency and polish across platforms. The campaign successfully captured Swag Fest’s larger-than-life presence, transforming its stage energy into a digital experience