Suneheri Soch ( Season 1 ) - Muthoot Finance

The first season of Sunheri Soch marked the beginning of Muthoot Finance’s storytelling journey—anchored by hope, progress, and real-life transformation. I contributed creative support throughout the process, working closely with the team to shape the narrative and execution. The campaign was brought to life with the powerful voice of Amitabh Bachchan, adding a deep emotional resonance and national appeal to the messaging.

For the animated story series, we took an unconventional route—experimenting with whiteboard stop-motion animation. The animator physically illustrated each frame on a whiteboard, creating a tactile, handcrafted look that made the stories feel grounded and intimate. I collaborated on this segment by providing creative guidance and working closely with the animator to ensure each story retained its authenticity while remaining visually engaging.