Prateek Kuhad - Red Indies Shuffle

For The Way That Lovers Do, we built a quiet, immersive space for Prateek Kuhad’s music to unfold—visually. The idea was to let the emotion lead, and design everything else to follow.

As Creative Director, I shaped the visual language across the board—concept, video production, motion graphics, and edits. From designing subtle on-screen elements to directing the mood on set, every layer was designed to feel personal and intentionally low-key.

This project was a lesson in emotional clarity—stripping everything down until only the essential remained.