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Quiz India Movement - Red FM
Behance Case Study
Youtube Playlist
Role
Creative Direction, Video Packaging, Motion Graphics & Video Production
The Quiz India Movement's inaugural season revolutionized fan engagement by merging the excitement of cricket with the thrill of live quizzing. Designed to captivate cricket enthusiasts, the campaign featured interactive radio quizzes complemented by real-time online participation, ensuring fans remained at the heart of the action.
Central to the campaign was the Masterclass series with RJ Raunac, where explainer-style videos combined motion graphics, animation, and dynamic editing to make cricket trivia more immersive. Each video seamlessly blended live-action footage with bold graphical elements, enhancing the storytelling and keeping viewers engaged.
To amplify the campaign's reach, high-impact social media promos were crafted, integrating crisp motion design, animated typography, and vibrant transitions. These promos were tailored for maximum engagement, ensuring visuals remained snappy, entertaining, and on-brand, effectively conveying the energy of live cricket quizzing.
The Quiz India Movement Season 1 stands as a testament to innovative fan engagement, successfully transforming passive listeners into active participants through a unique blend of cricket and quizzing.
