Joint Indian Family Album

For The Joint Indian Family Album, the challenge was to translate a beautifully crafted print object into a digital experience without losing its artistic soul. Inspired by the book’s noir-infused visual language, the campaign combined portrait reveals, tactile motion design, and research-led storytelling to build a layered Instagram presence. With restrained animation, cinematic lighting, and editorial composition, the series extended the book’s world beyond print, creating a thoughtful and visually rich experience for modern audiences.